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5 Things I have Learnt as a SEO Junior

Our Junior SEO, Alisa runs through all the things she's learnt on the way to becoming an SEO whiz.

It turns out there are a lot of things involved when it comes to SEO, which is why so many people need assistance to get their website ranking better!

Okay, I will admit before I started this position as SEO Junior,  I didn’t exactly know what SEO really was. I knew ranking on the first page of Google was important because I rarely ever ventured to page 2.  I also knew that SEO somehow helped you get to that golden position on the top of your search – I was rather clueless as to how. It is safe to say my knowledge was, to put it nicely, limited. It turns out there are a lot of things involved when it comes to SEO, seriously a lot, which is why so many people need assistance to get their website ranking better!

Here are just a few things I have learnt in my position and the importance it has on your website.

Strategy

It all starts with a keyword strategy. This is when you work out an extensive list of keywords your website will rank for. To execute this well you need to dig into your desired audience and search engines. What search terms does your desired audience look for? And, what will they expect to find? If the term is oversaturated it may not be practical to try to rank for as you’ll get lost in the void. For example, the keyword “graphic designer” currently has over 1,510,000,000 results, however “graphic designer Palm Beach Gold Coast” only has 26,200,00 making it significantly easier to rank for.

Good copywriting matters

Good quality content, with the right keywords will help your website rank better by tenfold. SEO content is important as it assists search engines such as Google, determine if your site will rank in the result pages. So yes, it is crucial to write good quality content that Google loves so that your website ranks better! Now, it is not as easy as writing whatever you want. There is a little strategy behind it.

These are two things to consider:

  • Keyword strategy
  • Quality copywriting

It is important to do keyword research before you start writing so you know what you want to rank for. If you are a custom sock retailer on the Gold Coast, you may want to put in the keywords “custom sock retailer Gold Coast” – when Google reads through your website it will see these keywords and help you rank for it.

The truth is, no one wants to read a crappy article. So, it is imperative it is well thought out, structured well, engaging and informative. Also, we can’t forget that it needs to read well and have near perfect grammar.

Page Titles

Page titles are quite literally the name of the page and are important to help your website rank. They are the first thing people see, even before they make it to your site. The purpose of a page title is to make people click on it, so, if your title isn’t good, people will ignore it and move on to different sites.

When writing a page title you must consider two things:

  1. It must help you rank for a keyword.
  2. It must make the user want to click on your page.

This may sound minor, but it can drastically improve your SEO!

Headings

Headings assist users to read through a webpage or article. Therefore, their purpose is to indicate what a section or paragraph is about (this is another great place to incorporate your keywords). Every time you jump onto the internet you don’t read every single thing on the webpage, and if you did you’d be reading for hours! What you usually do is scan until something relevant pops up. Headings assist with the scanning process for users.

Google loves websites that are accessible and headings do just that. Because headings are in HTML, a screen reader can understand the structure of the article and read it out loud. By reading or listening to the headings in an article, visually impaired people can decide whether or not to read an article.

There are many indirect ways headings can affect your SEO, for example, if a user visits your website and they can’t quickly find what they need, they will bounce off your website and go somewhere else. If you have a high bounce rate, search engines will conclude that your page doesn’t provide users with what they need. This will ultimately lower your rating.

Internal linking

This one is important! Internal linking connects pages and posts on your website. Search engines and users love this, as it helps find content on your website. Your users use links to navigate through your site and to find the content they need. Search engines also use links to navigate your site. Internal linking helps determine the value of your pages – the more links a page receives the more important it seems to search engines, just make sure they are linked using relevant anchor text. Good internal linking really is crucial to your SEO.

These are just a few things I have learned so far. While I am definitely not an SEO whiz just yet, I am definitely on my way to becoming one :)

If you are wanting to get your website more SEO friendly, or you need a hand with writing some epic copy that will make your customers pay attention, well Thrive Digital has you covered.

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