Your new business needs a website, or your current website needs updating? For many people, this can be an overwhelming experience, but with a little help from the team at Thrive Web here on the Gold Coast, your experience can be simple and stress-free.
We’ve put together a toolbox of must-haves for new business website design.
1 A quality portfolio
When searching for a web design business the first thing to look for is a quality portfolio of clients. The business you choose should have a large, quality portfolio of successful websites they have designed. This shows that they are both established and experienced.
2 Great logo and branding design
Only choose a web design studio that has demonstrated experience in creating cutting edge branding and logos. This branding experience will be reflected throughout the entire website so it’s important to get it right.
3 An optimised design
Your website needs to be designed so it is optimised for generating leads and supports your marketing. After all, you’re in the business of making money and your website is there to help you convert leads into sales.
All websites should be simple and easy to understand. They should look appealing and be effective at conveying information clearly to the right target audience
4 Custom design
An essential quality of any website design business is its ability to have the flexibility to customise your website to suit your brand and content. You need a website that works for you and your business, if you’re not getting this you’re wasting your money and time.
Your unique site should be custom designed to represent your brand and target your market.
5 Blogging for ongoing content creation
Blogging is one of the easiest way to keep your website updated with fresh content. Blogging helps with SEO (Search Engine Optimisation) and is a great way to generate content for other marketing channels.
6 Easy to use CMS
The CMS, or Content Management System, allows you to make changes to your website from the backend. It’s extremely important that you have a CMS that is easy to use and access so you can make your own changes as needed. We use WordPress CMS which is super stable, flexible and secure when set up correctly.
Look for fast hosting that provides local homegrown support. It’s much easier to deal with a support team right here on Australian shores when you’re working with the technical aspects of your website. We use Amazon (AWS) as they have a datacentre in Sydney and a worldwide reputation as the best hosting provider available.
8 Website design
There are certain aspects of your website that are essential, including trust signals to create customer confidence and website personality to successfully tell your story. Oh, and avoid tacky content and stock images that will only demean your brand.
9 SEO and marketing strategy
At Thrive Web we take a holistic approach to web design, but not all businesses think in the same way. We believe it’s also important to have solid SEO and marketing strategies to ensure your website doesn’t become stagnant, is fully supported and keeps moving in the right direction.
Google gives you free access to some great SEO tools such as Analytics and Webmaster Tools. Make sure you have access to these, they are very easy to setup.
Want more information? If you need help updating your current website or designing a new one, call the Thrive Web team on 07 5535 0063 or fill in our contact form and we’ll call you back.