Digital Marketing

Digital marketing refers to the use of electronic channels, such as the internet, social media, email, and mobile apps, to reach and engage with customers. It includes a variety of tactics, such as search engine optimisation (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and more.

Through digital marketing we can help Gold Coast businesses reach a wider audience, attract new customers, and generate more sales. We can also help businesses build brand awareness and establish themselves as industry thought leaders. Additionally our digital marketing services allow Gold Coast businesses to track the effectiveness of their campaigns in real-time, allowing them to make data-driven decisions to improve their marketing efforts.

Your Google Ads and/or Facebook Ads accounts are handled entirely by the local digital marketing team here on the Gold Coast. This allows us to provide personal service for brands and companies that we know and markets that we understand.

You own your own Google Ads and/or Facebook Ads accounts and grant us access to use them. You can revoke this access at any time. If you don’t yet have your own Ad Account, we can guide you through setting it up.

Each business has different markets, competition, needs, and challenges. Based on these factors, we provide an estimate for your ad budget that will be required each month.

Each month our team review your campaign and provide a detailed report on the results along with recommendations and actions moving forward.

The time it takes to see results from a digital marketing campaign can vary widely depending on the tactics being used, the goals of the campaign, and the competitiveness of the industry. Some tactics, such as PPC advertising, can produce immediate results, while SEO will generally take longer to show results. When setting up your campaigns we will set realistic expectations and each month we will track and report on progress.

We review your account performance and make adjustments to your campaign. Every campaign is different and adjustments could include split testing audiences, changing creative, headlines, imagery, bidding strategies and algorithmic or manual adjustments. There are many ways to optimise the campaign and we regularly monitor the performance to ensure the best results.

This local Gold Coast Digital Marketing agency has partnered with some major international digital brands. We are accredited partners with Mailchimp, Klaviyo, Trustpilot, Shopify, & Woocommerce.

There are several ways we can measure the success of your digital marketing campaign, including:

• Traffic: The number of visitors to your website or social media page.
• Engagement: The number of likes, comments, and shares on social media posts or the number of clicks on an email.
• Conversions: The number of leads or sales generated from a campaign.
• Return On Ad Spend (ROAS): The amount of profit made from a campaign compared to the amount of money spent on the ads.