Whether you’re preparing to launch a new website, or just curious about how to better promote your business online, these are the things you should avoid (and the ways you can fix them)….
Your homepage header should be the pinnacle of your website. It should be explicit in telling your visitors who you are and what you offer. Often a homepage headline will offer a general statement about quality about value, and can fail in explaining what your business actually does.
Fix: Try to develop a short description that includes the title of your trade. So… “custom made for your business” would become “custom websites made for your business”.
Social media traffic is great, but only if it’s flowing toward you. When visitors leave your site and go to a social network, they are unlikely to return. You want to make sure your visitor has fully experienced your website before moving on to your social media.
Fix: Move social media icons into your footer, rather than your header. Try avoid colourful icons, and instead keep them minimal in colour while still staying visible.
If your content strategy is to write and share helpful “how to” articles that are useful to your audience and don’t go out of style, then why show the date? Adding dates, especially to the top of your blog post, can make the content seem old or out-dated.
Fix: Remove the date stamp from your post, or move it to the bottom of the post. Out of sight, out of mind.
Some visitors read, but all visitors scan. Having short paragraphs of information is the best way to utilise visitors scanning your website. Don’t overwhelm your visitor with endless information that, really, they don’t need to know.
Fix: Keep your paragraphs under three or four lines or add formatting to your content to make it more scannable (ie. bullet points or internal links).
We have all conditioned ourselves to look away from ads. If it looks like an ad, we ignore it. However, many business owners will still display banner ads for themselves on their websites. It’s the worst way to get your visitor’s attention.
Fix: Promote your content within your content rather than through obvious and obstructive banner ads or add simple call to action text above your footer.
Testimonials are “social proof” which is a key aspect of web design and neuromarketing. However, your testimonials should be close to the claim. If it’s on a separate page, or out of context then it’s weak proof and virtually meaningless.
Fix: Add testimonials to every page of your site, keeping them in clear context of the context of the page.
Email links fail on every criterion for good marketing, from messaging and routing to usability and tracking. Not only that, but email links are spam magnets. Spammers use robots that scrape the web for email addresses. So that email link on your website is filling up your spam folder.
Fix: Remove every email link from your website and add a simple contact form instead and consider setting up an auto-response email, telling your new leads when you’ll be in touch or thanking them for contacting you.
A call to action is an opportunity to tell the visitor what benefit they’re about to receive. Or, at least, what action they’re taking. A good call to action is specific and benefit driven. A bad call to action says nothing. For example, a button that just says “submit.” The more descriptive the call to action, the higher the conversion rate
Fix: Use first person and description language and highlight the benefit to the visitor in your call to action.
If your page only consists of two lonely words at the top of the page, it might as well say “good-bye”. Right at the peak of their interest, just as you convert them…you give them nothing. But if the thank you page offers the visitor a subsequent action, they’re likely to take it.
Fix: Give the visitor another subsequent action to take. You’ve already gotten them this far. Then, find and fix every dead end on your website and keep visitors constantly flowing.
There are many font options that will give your brand a professional and sophisticated look, but you want to make sure you are making a comfortable experience for your visitors. The overuse of fonts and text sizes can distract your visitor from the real message you wish to give across.
Fix: Keep it minimal. Use a mixture of 3 or 4 varying text sizes and choose a maximum of 2 (complimentary) fonts to use across your page.
Zentveld’s Coffee is a family-owned coffee plantation and roastery based in Byron Bay supplying local, spray free, organic arabica coffee. Thrive created a warm new digital interface to display Zentveld’s wide range of coffee, tea, roasting equipment and barista courses. With a wholesale feature for registered retailers and in-depth strength and brewing details regarding each of the individual blends, we have made sure that all Zentveld’s customers are guided to finding the coffee that is right for them.
Ever heard of Echo Panel? It’s a highly sustainable and soundproof material that Cre8 Sound + Design specialise in. They provide everything from unique furniture to the installation of wall panelling systems specifically designed for acoustics. With this site project, we designed the mod homepage to reflect their ergonomic position in the market, while in the backend we customised their shopping cart which required some special options. Have a little hover over their recent work to see brief specs … spesh.
Goldsky Asset Management came to us with a challenging brief. They needed a complete brand refresh and website creation that will set them far ahead of the competition and they needed it yesterday. They gave us free reign to create an exciting and modern new style for a typically stale and conservative industry. We developed a suite of amazing illustrations along with various stylish documents and high end print work. It’s an ongoing and evolving project, check out our social media for updates.
Ronnie Grammatica is an Italian photojounralist who has crafted beautiful stories for clients across Europe, the Caribbean and Australia. Thrive created a simple and modern digital portfolio that can aptly display his proficient work in mastering photographic wedding stories and brand identities.
A brand new cookery school at “The Kitchens”, a bustling new urban marketplace at Robina Town Centre. It’s a community epicentre where artisans, chefs, providores, purveyors and food lovers can come together. The website features a sophisticated booking system with onsite checkout built in WooCommerce. We styled the site with an off grid layout and “icon” driven navigation reflecting the trendy urban style of this exciting new expansion.
Ben and Loren are passionate contemporary wedding and new born photographers who came to Thrive in need of a complete site refresh. We designed a clean, fashionable and simple website that gave HelloCharlie Photography a unique online personality that could effectively show off their beautiful photography.
ACE Community College was looking for a complete rebuild with a modern, stable platform capable of showcasing courses at various college locations with the ability for users to enrol and pay for their chosen course. ACE wanted something new and refreshing. They came to the right place! The website is filled with vibrant and lively imagery, complimented by a calm and confident colour scheme. There are various animations to keep the user intrigued and an Ajax loading blog that is fun to navigate through. The aim was to keep the site youthful, fun and positive and to widen their demographic. Check it out!
Thank you to you and your team for delivering us a fantastic new website. It works (very important) is functional and looks great.
– Kerry Johnson, Principal
Madi Lane is a wedding gown designer with an amazing collection of elegant unique gowns. We were tasked with the design of her website that needed to maintain an opulent, graceful aesthetic tone throughout the site. While being clean, simple and modern in functionality we still needed to add a touch of Madi Lane personality to make the site standout from the competition.
Bravehearts primary goal is to prevent child abuse. For such an important mission we were excited to be involved in the digital revamp. With hundreds of pages on the Bravehearts’ site to restructure, we designed and built a robust, dynamic framework with the ability to create an array of layouts and page sections for the huge amount of important information. We also redesigned whiteballoonday.com.au which is Bravehearts’ key awareness campaign.
A massive thank you to Jake and the Team at Thrive and Di Scott for all your phenomenal work to create what is undoubtedly a masterpiece website!
– Hetty Johnston AM, (Founder & Chair), Bravehearts National Board.
Jim is a Gold Coast based interior architect and designer, he wanted a super-clean online portfolio that he could easily update himself. The responsive site that we built for him works on all screen sizes including mobile – simply enlarge and shrink the pages to see how the responsive system adapts to the width of the browser.
Valenzo Jeweller produces some of the most exquisite pieces of jewellery in the country. They were after a smooth, responsive site in gallery format. We took particular care in the transitions as you navigate through the site – images flow calmly along while you browse the high-end product.