Gone are the days of relying on the good ol’ Yellow Pages to bring in business, thanks to the Internet and Google, customers have a long list of tradies at their fingertips within seconds. See our tips and tricks for building a high-performance tradie website or project driven website.
So how do you get noticed online?
To stay relevant, build credibility and remain competitive you need to have a responsive website that captures leads and drives business your way.
In our experience developing tradie and project driven websites here at Thrive, we’ve created this must-have list of high-performing site features that will increase your visibility and help you attract potential new clients.
Following modern trends in website design, you want your homepage to be fast loading. Don’t go for a slideshow with 10 massive images that will take forever load and no one will sit through. Get to the point and engage users by giving them a site that is a joy to scroll and navigate through. The home page should briefly highlight what you do and be optimised for your ideal keywords. Give users a clear direction and confidence in your services with trust signals such as testimonials, photos of your work, affiliate and certification logos. So what do we need?
Google will index all your pages so having dedicated service pages is a must. These pages should have high conversion rates as they are targeting exactly what the user is looking for. Each page will be found via natural searches and are great for sending paid traffic to. So what makes a high-performance service page?
Creating a project section on your website is a great way to showcase your work and give potential clients an insight into the services you provide. By using the blog feature you have the ability to create unlimited posts and feature simple case studies of your previous jobs.
Check out our client Just Add Water Pools. By using keywords within their meta titles, page titles, URLs and content, the team at Just Add Water Pools have found that they generally rank higher on search engines, especially for suburb specific searches.
Cre 8 is a brilliant example of good project layout and design:
How long should each post be?
We recommend about 200 words each. This is long enough to explain the details of each project without losing the readers’ attention.
It’s also helpful if you list the services completed in each post, which can link back to high converting service pages within your website. What should I include on these pages?
One way to build leads through your website is to incorporate a price calculator that will gather email addresses as customers obtain quotes. Your client gets a quick online estimate for their project, and you get a lead you can convert later!
A great example of how this works can be found at Deking Decks:
Another way to capture leads is to offer some form of email automation that delivers ‘tips’ to potential clients. Not only is this a great way to collect email addresses for your database, sharing this kind of information and knowledge positions your business as an expert in the industry.
The Sublime Group do this really well with their automated kitchen tips.
Starting a blog is one of the best ways to optimise your website and keep it updated with fresh new content. Search engines love quality, relevant blog posts, and will rank you higher and drive more traffic to you website if you do this right.
The content you share through your blog can also be leveraged for your social media, providing an additional channel to connect and share with your customers.
As well as content writing, here at Thrive we offer a range of digital services for tradies including web design, web hosting, eMarketing and SEO services. With years of experience under our belts we’ll design you a website that is easy to use, flexible and easily managed, so all you need to do is concentrate on converting leads to actual business.
Check out Cedar and Suede‘s blog for inspiration:
If you’d like to find out more call our design studio on (07) 5535 0063.