SEO, or search engine optimization, is the practice of improving the ranking of a website on search engines like Google. This is important because the higher a website ranks, the more visible it is to potential customers.
When a website appears on the first page of search results, it is more likely to receive organic traffic, which can lead to increased sales and revenue. In addition, SEO helps to build trust and credibility with customers by improving the user experience and making it easier for them to find the information they need.
A growing number of Gold Coast businesses are becoming aware of SEO and its importance. Due to the volume of competitors online, no longer is SEO just a marketing tactic. It’s an essential component of your site’s online visibility and search engine results page ranking.
If you want your website to be seen by potential customers or users, investing in an effective SEO strategy is an absolute must. If you want a detailed report on optimising your site and what opportunities are available in your niche, claim our free SEO health check.