A short domain name is easy to remember and easy to promote (let’s be real, who can remember a long winding domain name these days).
Well, if you’re thinking about making your domain name, short, sweet and direct, the .au Domain Administration (auDA) has announced that direct .au domain name registrations will commence from 24 March 2022, giving you access to shorter names!
Who is eligible?
You’re in luck, everyone in Australia is! Whether you’re an association, business, or individual, you will be eligible to register a .au direct domain name through VentralP Australia.
.au direct registrations will be the first namespace where anyone with a local connection to Australia is eligible to a .au direct registration through VentralP Australia.
The Allocation Process
Registrants with an existing .au domain name/license (eg. a registrant who holds yourdomain.com.au) will have the first opportunity to register the exact match of their existing domain name as the direct level (e.g yourdomain.au) through the Priority Allocation Process.
auDA has confirmed that exact matches of all names in the Australian registry prior to the launch of the new namespace will be reserved for .au direct during the six-month Priority Allocation Period, beginning March 2022.
It is important to note that if more than one registrant is eligible to apply for Priority Status for the same .au name, the name will be allocated according to priority categories, which are determined by:
- Creation date of the existing domain name
- The Priority cut-off date of 4 February 2018, as outlined in auDA’s Priority Allocation Process.
Need more information?
auDA has prepared a fact sheet with information about the new namespace and the Priority Allocation period.
It is important to note that .au direct is optional and will not affect your existing .au domain names.