Customer Lifetime Value Calculator
A handy tool to estimate lifetime revenue, gross-profit LTV and your LTV:CAC ratio.
2026-09-21 • Updated: 2026-09-22
LTV Calculator
See what each customer is really worth.
Enter your average order and customer behaviour to estimate lifetime revenue, gross-profit LTV and your LTV:CAC ratio.
$
/yr
yrs
%
Optional. Used for the profit version of LTV.
$
Optional. Unlocks your LTV:CAC ratio.
Customer lifetime value
$211
per customer
One more order a year would add about $163 to that.
Gross-profit LTV
$127
LTV : CAC
2.8:1 · below target
LTV : CAC guide
Under 1:1Unprofitable
1–3:1Below target
3–5:1Healthy
5:1+Strong
Your store sits in the below-target band based on the numbers above.
What moves LTV
FrequencyGet customers to place another order.
LifespanKeep customers buying from you for longer.
ValueIncrease the average value of each order.
Written by Jon Blackwood
To Jon it's business and it's personal. Along with building a strong working friendships with our clients Jon loves to build personalised and strategic campaigns to help your business thrive online.
