Developers and builders of mid-to-high-end homes, Innova was looking to project an image as a leading authority in architecture. Wanting to be seen as a prestigious firm, but without frightening off potential customers.
We went for a crisp, professional-looking site that maintains an aesthetic tone throughout. We wanted to impress users – who are all potential clients – with its slick interfaces and savvy navigation.
We thought the project section should speak for itself and shouldn’t require too many extra frills to distract from the main objective. We built it specifically with expansion in mind so it’s easy for the Innova team to add work in the future.