$
/yr
yrs
%
Optional. Used for the profit version of LTV.
$
Optional. Unlocks your LTV:CAC ratio.
Customer lifetime value
$211per customer
One more order a year would add about $163 to that.
Gross-profit LTV$127
LTV : CAC2.8:1 · below target
LTV : CAC guide
Under 1:1Unprofitable
1–3:1Below target
3–5:1Healthy
5:1+Strong
Your store sits in the below-target band based on the numbers above.
What moves LTV
FrequencyGet customers to place another order.
LifespanKeep customers buying from you for longer.
ValueIncrease the average value of each order.
