A family-owned online girls clothing boutique based in Queensland, Australia. Chelsea, a mum of three, built the business after the birth of her first daughter Arabella Rose inspired her to start a clothing brand. Chelsea approached Thrive for a logo refresh, branding and website design, resulting in a fully responsive E-commerce site. Our designers worked hard to carry the soft and feminine aesthetic of Arabella and Rose through all areas of the site. So the beautiful product photos were at the forefront whilst ensuring a user-friendly website that all customers have a positive shopping experience.