The Undercurrent

Gold Coast clothing label, The Undercurrent was born from a desire to flaunt the Gold Coast through the eyes of locals. Featuring only Gold Coast artists who share a passion for this city’s unique culture. 

The Undercurrent reached out to Thrive Digital to create an E-commerce website that showcased their unique brand and was also user-friendly in the back end, so they could easily make updates and expand their collections.

With that in mind, we custom-developed a site specifically made for expansion. The end result was a simplistic, yet immersive website with clear branding throughout and a dynamic display, showcasing the lifestyle sample of the brand.