website design gold coast
website design gold coast

Our sites tagged with "web design"

Temp Chef Labour Hire

Temp Chef Labour Hire is one of our recent clients who provide professional services and solutions such as personal Chefs, commercial Chefs, and remote location Chef staffing. All Chefs are professionals with 5+ years of experience! We designed a clean and high end feeling website with effective iconography and a dark modern colour palette steering away from a generic look to a more visually engaging experience.

“We love it! The whole thing is absolutely perfect, can’t thank you enough.” – Lucy from Temp Chef Labour Hire

graphic designiconographymodern designresponsiveUI designweb designwordpress

Visit site

Healthcare Logic

Healthcare Logic is a data management software geared towards helping clinical management workers improve the performance of their hospitals. Healthcare logic is already used in 50 hospitals within Australia and worldwide. To reflect the interactive nature of Healthcare logic’s software, we’ve created an engaging & animated 3D web environment, displaying custom graphics and a clean intuitive interface. This website is server-less and made completely in React making it more reliable, speedy and responds rapidly to user interactions feeling more like app when used on devices.

3D animationart directiongatsbygatsby reactprogressive web appresponsiveweb design

Visit site

Tradie Website Tips

High-Performance Tradie Websites

Gone are the days of relying on the good ol’ Yellow Pages to bring in business, thanks to the Internet and Google, customers have a long list of tradies at their fingertips within seconds. See our tips and tricks for building a high-performance tradie website or project driven website.

So how do you get noticed online? 

To stay relevant, build credibility and remain competitive you need to have a responsive website that captures leads and drives business your way.

In our experience developing tradie and project driven websites here at Thrive, we’ve created this must-have list of high-performing site features that will increase your visibility and help you attract potential new clients.

1. A home page that works

Following modern trends in website design, you want your homepage to be fast loading. Don’t go for a slideshow with 10 massive images that will take forever load and no one will sit through. Get to the point and engage users by giving them a site that is a joy to scroll and navigate through. The home page should briefly highlight what you do and be optimised for your ideal keywords. Give users a clear direction and confidence in your services with trust signals such as testimonials, photos of your work, affiliate and certification logos. So what do we need?

  • Good quality branding
  • Clear contact information.
  • Multiple clickable call-to-actions that stand out. Let the user know you are keen on their business.
  • Impressive imagery
  • Service listing
  • A testimonial
  • Links to projects
  • Links to your services
  • Links to your news
  • Social links

2. Have dedicated service pages

Google will index all your pages so having dedicated service pages is a must. These pages should have high conversion rates as they are targeting exactly what the user is looking for. Each page will be found via natural searches and are great for sending paid traffic to. So what makes a high-performance service page?

  • Clear Readable titles that match what the user is looking for.
  • A decent amount of text to demonstrate your detailed knowledge, stamp your authority and good keyword text for search engines.
  • Multiple clickable call-to-actions that stand out. Let the user know you are keen on their business.
  • Good quality original images as proof of your quality work and skill set.
  • A related testimonial
  • Link to a related project ( see below )

3. Have individual project gallery pages

Creating a project section on your website is a great way to showcase your work and give potential clients an insight into the services you provide. By using the blog feature you have the ability to create unlimited posts and feature simple case studies of your previous jobs.

Check out our client Just Add Water Pools. By using keywords within their meta titles, page titles, URLs and content, the team at Just Add Water Pools have found that they generally rank higher on search engines, especially for suburb specific searches.

Cre 8 is a brilliant example of good project layout and design:

How long should each post be?

We recommend about 200 words each. This is long enough to explain the details of each project without losing the readers’ attention.

It’s also helpful if you list the services completed in each post, which can link back to high converting service pages within your website. What should I include on these pages?

  • A high-quality image gallery but don’t overdo the number of images.
  • Show before and after images if applicable
  • Have details of the project and include the services, suburb and city in the title and URL so these will be found in search engines.
  • Include a client testimonial
  • Link to the relevant services
  • Again have multiple clickable call-to-actions

4. Create a price calculator

One way to build leads through your website is to incorporate a price calculator that will gather email addresses as customers obtain quotes. Your client gets a quick online estimate for their project, and you get a lead you can convert later!

A great example of how this works can be found at Deking Decks:

Another way to capture leads is to offer some form of email automation that delivers ‘tips’ to potential clients. Not only is this a great way to collect email addresses for your database, sharing this kind of information and knowledge positions your business as an expert in the industry.

The Sublime Group do this really well with their automated kitchen tips.

5. Start a blog

Starting a blog is one of the best ways to optimise your website and keep it updated with fresh new content. Search engines love quality, relevant blog posts, and will rank you higher and drive more traffic to you website if you do this right.

The content you share through your blog can also be leveraged for your social media, providing an additional channel to connect and share with your customers.

As well as content writing, here at Thrive we offer a range of digital services for tradies including web design, web hosting, eMarketing and SEO services. With years of experience under our belts we’ll design you a website that is easy to use, flexible and easily managed, so all you need to do is concentrate on converting leads to actual business.

Check out Cedar and Suede‘s blog for inspiration:

If you’d like to find out more call our design studio on (07) 5535 0063.

online marketingtrade websitetradie websiteweb designweb development

Supesu – A Responsive WordPress 5 theme

Supesu a shiny new responsive WordPress 5 theme. Designed to be minimal in its simplicity, allowing you to showcase your posts with fabulous photography, images or typography,

Features include:

  • Theme customisation options in the new Theme Customizer
    • Site logo
    • Custom heading, subheading, link and button colours
    • Social Media
  • Responsive layout for mobile and widescreen browsing
  • Opening and closing hamburger menu
  • Comments area for blog posts
  • Feature images that fade to black and white for a classic effect
  • Compatible with the up and coming WordPress 5
  • Compatible with the Gutenburg Plugin

See the Demo or Download

Want to contribute? We are now on Github


cleangraphic designresponsiveweb designwordpresswordpress theme

10 Things To Avoid On Your Website

Whether you’re preparing to launch a new website, or just curious about how to better promote your business online, these are the things you should avoid (and the ways you can fix them)….

1. Vague Headlines

 

Your homepage header should be the pinnacle of your website. It should be explicit in telling your visitors who you are and what you offer. Often a homepage headline will offer a general statement about quality about value, and can fail in explaining what your business actually does.

 

Fix: Try to develop a short description that includes the title of your trade. So… “custom made for your business” would become “custom websites made for your business”.

 

2. Social Media Icons

 

Social media traffic is great, but only if it’s flowing toward you. When visitors leave your site and go to a social network, they are unlikely to return. You want to make sure your visitor has fully experienced your website before moving on to your social media.

 

Fix: Move social media icons into your footer, rather than your header. Try avoid colourful icons, and instead keep them minimal in colour while still staying visible.

 

3. Dated Blog Posts

 

If your content strategy is to write and share helpful “how to” articles that are useful to your audience and don’t go out of style, then why show the date? Adding dates, especially to the top of your blog post, can make the content seem old or out-dated.

 

Fix: Remove the date stamp from your post, or move it to the bottom of the post. Out of sight, out of mind.

 

4. Long Paragraphs

 

Some visitors read, but all visitors scan. Having short paragraphs of information is the best way to utilise visitors scanning your website. Don’t overwhelm your visitor with endless information that, really, they don’t need to know.

 

Fix: Keep your paragraphs under three or four lines or add formatting to your content to make it more scannable (ie. bullet points or internal links).

 

5. Your Own Ads

 

We have all conditioned ourselves to look away from ads. If it looks like an ad, we ignore it. However, many business owners will still display banner ads for themselves on their websites. It’s the worst way to get your visitor’s attention.

 

Fix: Promote your content within your content rather than through obvious and obstructive banner ads or add simple call to action text above your footer.

 

6. Testimonials Page

 

Testimonials are “social proof” which is a key aspect of web design and neuromarketing. However, your testimonials should be close to the claim. If it’s on a separate page, or out of context then it’s weak proof and virtually meaningless.

 

Fix: Add testimonials to every page of your site, keeping them in clear context of the context of the page.

 

7. Email Links

 

Email links fail on every criterion for good marketing, from messaging and routing to usability and tracking. Not only that, but email links are spam magnets. Spammers use robots that scrape the web for email addresses. So that email link on your website is filling up your spam folder.

 

Fix: Remove every email link from your website and add a simple contact form instead and consider setting up an auto-response email, telling your new leads when you’ll be in touch or thanking them for contacting you.

 

8. The “Submit” Button

 

A call to action is an opportunity to tell the visitor what benefit they’re about to receive. Or, at least, what action they’re taking. A good call to action is specific and benefit driven. A bad call to action says nothing. For example, a button that just says “submit.” The more descriptive the call to action, the higher the conversion rate

 

Fix: Use first person and description language and highlight the benefit to the visitor in your call to action.

 

9. Dead End Pages

 

If your page only consists of two lonely words at the top of the page, it might as well say “good-bye”. Right at the peak of their interest, just as you convert them…you give them nothing. But if the thank you page offers the visitor a subsequent action, they’re likely to take it.

 

Fix: Give the visitor another subsequent action to take. You’ve already gotten them this far. Then, find and fix every dead end on your website and keep visitors constantly flowing.

 

10. Unreadable Fonts

 

There are many font options that will give your brand a professional and sophisticated look, but you want to make sure you are making a comfortable experience for your visitors. The overuse of fonts and text sizes can distract your visitor from the real message you wish to give across.

 

Fix: Keep it minimal. Use a mixture of 3 or 4 varying text sizes and choose a maximum of 2 (complimentary) fonts to use across your page.

 

 

 

blogbrandinghow toweb designwebsite

Static Hosting with Amazon AWS S3 buckets and Cloudfront

To host a static website, you configure an Amazon S3 bucket for website hosting, and then upload your website content to the bucket.

The Following guide will take you though the process to setup a fast loading static site.

1. Go to the AWS Console

Here you will sign in and direct yourself to the navigation bar.

  • In the ‘Services’ dropdown menu click on the ‘S3’ link under ‘Storage’

2. Create a bucket

Make sure you name it with the exact domain name.

  • Select region: In our case it is Sydney
  • Continue to create the bucket
  • Once created click on your bucket and go into ‘Properties’
  • Click on ‘Static Website Hosting’
  • To enable, add index document – index.html
  • Go to ‘Permissions’ – click ‘Bucket Policy’

Copy and paste the code below:


{
"Version": "2012-10-17",
"Statement": [{
"Sid": "AddPerm",
"Effect": "Allow",
"Principal": "*",
"Action": "s3:GetObject",
"Resource": "arn:aws:s3:::your_domain_name/*"
}]
}

*Note* Make sure to change your_domain_name in ‘Resource’ to your domain name without the www.

3. Create a Hosted Zone

  • In the ‘Settings’ drop down menu click on ‘Route53’ link under ‘Networking’
  • Go to ‘Hosted Zones’ – Create a hosted zone

4. Create ‘Record Set’

  • Under ‘ALIAS’ click ‘YES’ – Wait until target matches bucket created and select it (this may take a while to load… be patient)
  • Don’t forget the www alias
  • Add your other DNS settings as normal
  • Click create at bottom

Enjoy the almost free hosting! ٩(•̤̀ᵕ•̤́๑)

Now make it globally fast and add a free auto renewing SSL with the CloudFront CDN.

Request a certificate with the certificate manager. You will need to verify ownership of the domain with a validation email that is sent. So you will need a working email system for the domain.

Once you have the site on an S3 Bucket and can see this working well setup a CloudFront distribution for this site. The SSL works only through CloudFront.

  1. Important add Alternate Domain Names such as www.your_domain_name or it won’t show up in Route53
  2. Important Use the Certificate Manager (ACM) located in the US East (N. Virginia)
  3. Set origin and current web address.
  4. Leave other settings as default
  5. Select your SSL certificate in your Distribution Settings
  6. Specify a default root object ie index.html

Once your distribution is setup and Deployed correctly… in Route53 you should be able to select it in the A records as an “Alias Target”

Done! 🤓

hostingstatic hostingweb designweb developmentwebsite