Frank & Joy are elegant, first class wedding planners situated in Byron Bay, specialising in hire, events, weddings and styling. By curating and refining clients collection of instagram and pinterest inspiration images, they combine everything into a unique and clear brief that reflects who their clients really are, bringing their dreams and aspirations to life as well as fitting into their budget. They approached Thrive for logo, branding and website design. Through the use of elegant and refined branding and clean web design, Thrive has created a user-friendly website that portrays the creative essence of Frank & Joy.
Whether you’re preparing to launch a new website, or just curious about how to better promote your business online, these are the things you should avoid (and the ways you can fix them)….
Your homepage header should be the pinnacle of your website. It should be explicit in telling your visitors who you are and what you offer. Often a homepage headline will offer a general statement about quality about value, and can fail in explaining what your business actually does.
Fix: Try to develop a short description that includes the title of your trade. So… “custom made for your business” would become “custom websites made for your business”.
Social media traffic is great, but only if it’s flowing toward you. When visitors leave your site and go to a social network, they are unlikely to return. You want to make sure your visitor has fully experienced your website before moving on to your social media.
Fix: Move social media icons into your footer, rather than your header. Try avoid colourful icons, and instead keep them minimal in colour while still staying visible.
If your content strategy is to write and share helpful “how to” articles that are useful to your audience and don’t go out of style, then why show the date? Adding dates, especially to the top of your blog post, can make the content seem old or out-dated.
Fix: Remove the date stamp from your post, or move it to the bottom of the post. Out of sight, out of mind.
Some visitors read, but all visitors scan. Having short paragraphs of information is the best way to utilise visitors scanning your website. Don’t overwhelm your visitor with endless information that, really, they don’t need to know.
Fix: Keep your paragraphs under three or four lines or add formatting to your content to make it more scannable (ie. bullet points or internal links).
We have all conditioned ourselves to look away from ads. If it looks like an ad, we ignore it. However, many business owners will still display banner ads for themselves on their websites. It’s the worst way to get your visitor’s attention.
Fix: Promote your content within your content rather than through obvious and obstructive banner ads or add simple call to action text above your footer.
Testimonials are “social proof” which is a key aspect of web design and neuromarketing. However, your testimonials should be close to the claim. If it’s on a separate page, or out of context then it’s weak proof and virtually meaningless.
Fix: Add testimonials to every page of your site, keeping them in clear context of the context of the page.
Email links fail on every criterion for good marketing, from messaging and routing to usability and tracking. Not only that, but email links are spam magnets. Spammers use robots that scrape the web for email addresses. So that email link on your website is filling up your spam folder.
Fix: Remove every email link from your website and add a simple contact form instead and consider setting up an auto-response email, telling your new leads when you’ll be in touch or thanking them for contacting you.
A call to action is an opportunity to tell the visitor what benefit they’re about to receive. Or, at least, what action they’re taking. A good call to action is specific and benefit driven. A bad call to action says nothing. For example, a button that just says “submit.” The more descriptive the call to action, the higher the conversion rate
Fix: Use first person and description language and highlight the benefit to the visitor in your call to action.
If your page only consists of two lonely words at the top of the page, it might as well say “good-bye”. Right at the peak of their interest, just as you convert them…you give them nothing. But if the thank you page offers the visitor a subsequent action, they’re likely to take it.
Fix: Give the visitor another subsequent action to take. You’ve already gotten them this far. Then, find and fix every dead end on your website and keep visitors constantly flowing.
There are many font options that will give your brand a professional and sophisticated look, but you want to make sure you are making a comfortable experience for your visitors. The overuse of fonts and text sizes can distract your visitor from the real message you wish to give across.
Fix: Keep it minimal. Use a mixture of 3 or 4 varying text sizes and choose a maximum of 2 (complimentary) fonts to use across your page.
Luxury bridal creators, The Lace Atelier, came to Thrive for a complete revamp of their existing website which encompassed crafting a new elegant, ethereal aesthetic for their online presence that could efficiently reflect their luxurious French bridal collection. Through the use of a simplistic navigation system, contemporary scrolling animations, and clean interface, the Lace Atelier site has become a unique, dynamic user experience.
Goldsky Asset Management came to us with a challenging brief. They needed a complete brand refresh and website creation that will set them far ahead of the competition and they needed it yesterday. They gave us free reign to create an exciting and modern new style for a typically stale and conservative industry. We developed a suite of amazing illustrations along with various stylish documents and high end print work. It’s an ongoing and evolving project, check out our social media for updates.
Ronnie Grammatica is an Italian photojounralist who has crafted beautiful stories for clients across Europe, the Caribbean and Australia. Thrive created a simple and modern digital portfolio that can aptly display his proficient work in mastering photographic wedding stories and brand identities.
Experts in IVF support, fertility & pregnancy acupuncture, Holistic Acupuncture Gold Coast came to us needing new branding & Logo as well as a full redesign of their website. The new logo and site offer a soft and inviting design to better reflect Holistic Acupunctures’ services and benefits.
Kitanobo Photography is a team of modern photographers who will make you feel relaxed and at ease in front of the lens. We created a full branding package and website redesign. Catering for image-conscious wedding couples and professionals, the site offers a slick, clean and classy appearance and functionality with edgy elements to highlight their own unique personality which helps to make them standout from the crowd.
We created a full branding package and website for this industry leading funds management company. With a demographic of tech-savvy, professional corporate clients and wealthy investors, the site and branding needed to be slick, clean and modern in appearance and functionality, while edgy enough to show that the business is forwarding thinking and on the pulse.
Dr Stretch required branding, illustrations and a digital platform that provided engaging information about his specialty plastic surgery services. Showcasing his achievements in the field, outlining the various procedures and benefits that comes with it, while reassuring clients that the practice is a safe, positive environment were integral to the sites design. The site not only sells the services, it is also an invaluable way for patients to make direct contact through more discreet modes like and enquiry and consultation form.
Michael and Carlene make up the dynamic husband and wife team from Channel Nine’s, The Block. The renovating duo made their mark on the record-rating season of The Block Glasshouse where they achieved the most number of room wins and the highest cumulative score overall. The duo currently hold the title of the highest scoring Block contestants of all time!
The purpose of the site was quite diverse. As it’s a fun, social and inspirational forum for followers to be updated and engaged and a commercial platform to help foster and maintain corporate interests. Also it’s aimed at sourcing and securing new work.
It can be difficult to know who to trust when it comes to handing over responsibility of communicating your brand and Thrive were really easy to work with and worked conscientiously to achieve my vision
– Carlene Duffy
Hands down our favourite client. We have worked with Boston based photographer Daniel Aaron Sprague for several years and he gave us almost free reign to create an exciting new brand for his epic family oriented photography team. Staying well away from the standard trends in the industry we had a lot of fun creating their pixel art landscapes, icons and family.
It’s like a dream pulled straight from my imagination and actualized in real life!
Vie Pilates is the first fully equipped Pilates studio to be established at Varsity Lakes on the Gold Coast. Firstly we freshened up of their branding package with new colour schemes and logo variations. Then in order to showcase this fantastic venue and the expertise of the instructors, we integrated HTML5 video and strong imagery of the instructors using the equipment into a single page vertical scrolling website. The finished product is an elegant, fully responsive website that allows the user to experience the quality of the classes before they enrol.
Thank you so much for the amazing website! We are looking forward to seeing it online
Fitness mentor and social media phenomenon Tammy Hembrow came to us in need of a simple and fresh website for her new luxury athleisure label, created for women with a passion for fitness and fashion. We created a sleek and easy to navigate online store which not only compliments her stylised online presence, but also her sophisticated fitness collection. Built to cater for her large spikes in traffic, we added a waitlist feature which will notify users of new stock after her collection sold out within hours of launch!
Less than two years after tragically becoming a bilateral amputee, Curtis was breaking world records. His ability to adapt to his disability has amazed many people and he’s well on his way to the 2016 Rio Paralympics.
This inspiring athlete needed a platform to tell the true story of triumph over tragedy whilst keeping followers up to date with his competitive calendar and successes. We created a fully responsive, single page scrolling site that allows you to peer into the various aspects of his world, his story as an athlete, his story as a soldier, his training and his high tech legs. The site has a high tech feel, looking equally as slick on mobile devices as desktop computers.