Portfolio Healthcare & Medical

Healthcare & Medical
Website Design

Thrive designs websites for medical practices, specialists, allied health clinics and health organisations. Our Gold Coast team has built healthcare and medical websites for GPs, surgeons, psychologists, telehealth providers and primary health networks, each one designed to be found by patients, to book them in with as little friction as possible, and to meet the advertising and privacy rules that apply to health services in Australia.

healthcare and medical websites

Are you in the healthcare industry and need a new website to promote your practice?

Thrive Digital creates custom websites for the healthcare and medical industries. We tailor each site to showcase your services, make it simple for patients to book, and position your practice as a leader in its field.

What makes a great healthcare website?

A medical website has to do three things at once: reassure a patient who is often anxious, make booking or referral effortless, and stay inside the advertising and privacy rules that apply to health services. Everything on the list below serves one of those three, and good healthcare web design handles them without the patient noticing.

  • Online booking that works with the system you already use, such as HotDoc, HealthEngine, Cliniko or Halaxy, with a phone number always one tap away.
  • A page for every service or treatment, written in plain language that answers what it is, who it is for and what happens at the first appointment.
  • Practitioner profiles with real photos, qualifications, special interests and languages spoken, because patients choose a person, not a practice.
  • Advertising that complies with AHPRA and the National Law: no clinical testimonials, no misleading claims, no promises about outcomes.
  • A clear referral path for GPs and other referrers, with a downloadable referral form and the details they need in one place.
  • New-patient information, fees, parking and accessibility details that remove the small frictions that stop people booking.
  • Privacy and security handled properly: SSL, a privacy policy that covers health information, and forms that do not collect more than they need.

Healthcare and medical websites we have designed

Sunny Aesthetics

Thrive created the branding, logo and website design for Sunny Aesthetics, a sub-brand of Sunny Health. A warm plum and peach palette, expressive typography and a clear digital experience give…

Doctors on Demand

Doctors on Demand connects Australians with online healthcare, day and night. Thrive designed a website that brings clarity and warmth to the experience, pairing a confident navy palette with welcoming…

Teladoc Health Australia & New Zealand

Thrive created a clear, welcoming website for Teladoc Health Australia & New Zealand, bringing its virtual care services together in one easy-to-navigate experience. The design pairs the established purple brand…

Grace Private 10 Year Celebration Campaign

A warm, high-end and human milestone campaign that celebrated 10 years of Grace Private and created a flexible platform for ongoing brand, social and campaign activity.

Happy Learners

Thrive worked with Happy Learners Therapy Services to design a warm, engaging website that reflects their child-centred approach to paediatric occupational therapy. The project focused on creating an accessible and…

Enable Health

Thrive worked with Enable Health Co to develop a distinctive logo and a modern website that reflects their holistic approach to supporting young people's mental health and wellbeing. The project…

Telstra Health

Telstra Health delivers innovative digital healthcare solutions that empower providers, hospitals, and government organisations to improve patient outcomes. When designing the website, our approach was straightforward: build a digital presence…

NIMS

NIMS Health makes it easy to book and manage appointments with medical practitioners — including same-day video appointments for workplace injuries. To enhance their online presence, Thrive Digital created a…

Eczema Support Australia

Thrive worked with Eczema Support Australia to create a dynamic website with engaging imagery. The website is designed to connect the community to helpful resources and communicate the ways in…

Canview Marketplace

Since 2016 the BHC team has been deeply immersed in the Australian Medical Cannabis market. Canview offer's a place where Doctors, Pharmacists and Suppliers can seamlessly order products from wholesalers…

Grace Private

Grace Private provides high-quality, contemporary experience with passion and skill and is passionate about empowering and supporting women on their health journey for life. Thrive Digital was approached by Grace…

Gold Coast Primary Health Network

Gold Coast Primary Health Network (GCPHN) is an independent, not-for-profit company by the Australian Government. Established to identify the health needs of local communities and fund and improve primary health…

Queensland Eye Institute

Queensland Eye Institute is Queensland’s largest independent academic research institute devoted to eye-related health and diseases. QEIF works every day to save sight by providing innovation and excellence in research,…

Paws & Relax Mobile Vet

With her dedication and compassion for animals in mind, we created a branding guide that blended seamlessly with her vision. We opted for a colour scheme that evoked a feeling…

TransformUs

TransformUs is a health and wellness business that offers a range of services that help people achieve their goals, based on their own personal needs. Some of the services they…

Gold Coast Hand Upper Limb Clinic

A local clinic provides a team approach to rehabilitation with specialist input for all hand and shoulder injuries, a unique service with a multidisciplinary team approach. Gold Coast Hand And…

Coward Oncology

Dr Jim Coward aims to deliver truly holistic medicine by incorporating basic scientific research from the laboratory into the clinical management of various cancers alongside psychological support for patients. He…

Redman Gall Psychologists

Clinical Psychologists with extensive training and experience, Redman Gall excel in the fields of Clinical Psychology, Health Psychology and Child Psychology, and are dedicated to providing professional and supportive treatment…

"Our team was really pleased with the work that Thrive undertook in our recent website review and redevelopment project. Design features and architectural structure of the new website were informed through an extensive consultation process. Thrive worked in partnership with our team to interpret the data and recommendations received during consultation, ensuring all work undertaken also met our organisation's needs with a high degree of expertise."

Kellie Trigger

Program Manager, Gold Coast Primary Health Network

What a medical practice website needs

Patients first

Most people arrive on a medical website worried about something. Short sentences, a calm layout, obvious next steps and a booking button that is never out of reach do more for conversion than any amount of clever design.

Services as patients search for them

Patients search for the problem or the treatment, not your specialty name. We structure the site with a page per service, named the way people actually search, so the site can rank for each one and a patient lands on the right page first time.

Compliant by design

Health service advertising is regulated. Under the National Law, AHPRA prohibits testimonials about clinical care and any claim that is misleading or creates unreasonable expectations. We build the site so compliance is the default, not a last-minute edit.

Booking and referrals that just work

Online booking embedded from the platform your practice already runs on, a referral form a GP’s receptionist can complete in a minute, and enquiries that land with the right person immediately.

The people behind the practice

Practitioner profiles with real photography, qualifications, special interests and a sentence or two in their own voice. For specialists, this is often the page that decides whether a patient accepts the referral.

Patient data handled properly

Health information is sensitive information under the Privacy Act. Forms collect only what is needed, everything runs over SSL, and the privacy policy actually describes what you do with the data.

Teladoc Health individuals page displayed on a silver laptop with a lavender backdrop

Built for GPs, specialists, allied health and health organisations

A general practice needs fast booking, clear fees and a page for every service from skin checks to travel vaccinations. A specialist practice needs a referrer section, a plain-English explanation of each procedure and profiles that give a referred patient confidence. An allied health clinic needs online booking, a page per condition and a tone that is warm rather than clinical.

Larger health organisations need something different again: a site structure that serves several audiences at once, accessibility to WCAG 2.1 AA, government-grade security and a content system their own team can run. We have built all of these, and the first thing we do on any healthcare project is work out which one you are.

Healthcare websites across the Gold Coast, Brisbane and Australia

Thrive is based in Burleigh Heads on the Gold Coast and has designed websites for medical and health clients across South East Queensland, including Brisbane, and nationally. Recent healthcare work includes Teladoc Health Australia and New Zealand, a virtual care provider; Telstra Health, a digital health company; Queensland Eye Institute, an independent eye research institute; Gold Coast Primary Health Network; and Gold Coast practices including Grace Private, Coward Oncology, Gold Coast Hand and Upper Limb Clinic and Redman Gall Psychologists.

Projects run by video call and a shared project board, so a practice in Brisbane, Sydney or Melbourne gets the same process as one in Robina. We also have dedicated pages for dental, NDIS, aged care and disability care and healing and wellness websites.

Sunny Aesthetics

Marketing for healthcare and medical practices

A website only works if patients find it. The same team that builds medical websites runs SEO for the service and suburb searches patients make, Google Ads for the ones you want more of, Facebook and Instagram ads for awareness, and the digital marketing strategy that ties it together, all within the advertising rules for health services.

Got questions?

Healthcare & Medical Website Design FAQs

What does a medical website design cost?


It depends on the number of services and practitioners, whether you need booking and referral integrations, and how much of the content we write. Every project starts with a written scope and a fixed quote, so the price is known before we begin. A single-practitioner allied health clinic and a multi-site specialist group are very different projects, and the quote reflects that.

How long does a healthcare website take?


Most practice websites take six to ten weeks from the first meeting to launch. Content and practitioner profiles are the usual reason projects run long, so we write with you rather than waiting, and we build in stages you can review as we go.

Can the website connect to our online booking system?


Yes. We embed or link booking from HotDoc, HealthEngine, Cliniko, Halaxy, Nookal and most other platforms, and for practices on Best Practice or Medical Director we connect through the booking tool you already use alongside it. Where a platform has no embed, we build the site so the booking button goes straight to it without a detour.

What are the AHPRA rules for medical websites?


Under section 133 of the Health Practitioner Regulation National Law, advertising for a regulated health service must not be false or misleading, must not offer inducements without stating the terms, must not use testimonials about clinical aspects of care, must not create an unreasonable expectation of benefit, and must not encourage unnecessary use of services. AHPRA treats a website as advertising. We write and structure the site with these rules in mind and flag anything that would need a second look.

Can we show patient reviews or testimonials?


Not about clinical care. AHPRA prohibits testimonials about the clinical aspects of a regulated health service in your own advertising, and that includes your website. Reviews about non-clinical matters, such as parking or reception, are technically allowed but rarely worth the risk. We usually recommend letting Google reviews exist on Google and keeping the website focused on your people and services.

How do you handle patient privacy and data security?


Health information is sensitive information under the Privacy Act, so the site runs over SSL, forms collect only what is needed, submissions are delivered securely and not stored longer than necessary, and the privacy policy describes what actually happens to the data. We do not build patient records or clinical systems into the website; those belong in your practice software, and we link to them.

Do you build websites for specialists and surgeons?


Yes. Specialist sites need a section for referrers with a downloadable referral form and fax or secure messaging details, a plain-English page for each procedure, and profiles that give a referred patient confidence before their first appointment. Coward Oncology and Gold Coast Hand and Upper Limb Clinic are examples.

Do you build websites for allied health clinics?


Yes. Physiotherapy, psychology, occupational therapy, podiatry, dietetics, speech pathology and exercise physiology clinics are a large part of our healthcare work. These sites lean on online booking, a page per condition and a warm tone. We also have a dedicated NDIS website design page for allied health providers who work with participants.

Do you work with practices outside the Gold Coast?


Yes. We build healthcare websites for practices across Brisbane, the Sunshine Coast, regional Queensland, New South Wales and Victoria, and for national organisations. Projects run by video call and a shared project board, so distance makes no difference to the result.

Do medical websites need SEO?


Yes. Patients search for a service and a place, such as “skin check Robina” or “paediatric physio Gold Coast”, and the practice that appears is the one that gets the booking. We structure the site with a page per service so it can rank for those searches, and our SEO team can keep building on that after launch.

Will the website look like a template?


No. Every site is designed from scratch around your practice, your practitioners and your patients. We use your own photography wherever possible, because a real reception and real staff build more trust than any stock photo of a smiling doctor.

Who looks after the website once it is live?


We do, if you want us to. Our hosting and support plans cover the server, security updates, daily backups and help with changes, and we train your practice manager so updating practitioners, fees and services is something you can do yourselves.

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