Portfolio Health & Wellness

Health & Wellness
Website Design

Thrive designs websites for wellness practitioners, studios and brands across Australia: chiropractors, physiotherapists, psychologists, naturopaths, acupuncturists, Pilates and yoga studios, and the products that go with them. Our Gold Coast team builds healing and wellness websites with a calm, trusted feel, online booking tied to your practice software, a page per service and advertising that stays within the health rules.

A calm, trusted website for your healing and wellness brand

People come to wellness practitioners when something is not right, and they choose the one who feels safe. Thrive Digital designs wellness websites that put a new client at ease, explain what you do in plain language and make booking the easiest thing on the page.

Healing and wellness websites

What makes a great healing and wellness website?

A new client is often anxious, sceptical or in pain, and they are comparing you against two or three others on a phone. The site has to reassure, explain and book, in that order.

  • Online booking connected to the system you already use, such as Cliniko, Halaxy, Mindbody or Momence, with a book button on every screen.
  • A page per service or condition, written about what the client is feeling and what the first session involves, not a list of modalities.
  • Practitioner profiles with real photos, qualifications, registrations and a sentence in their own voice.
  • Advertising that stays within the rules: AHPRA for registered practitioners, and no therapeutic claims you cannot support.
  • Fees, health fund rebates, HICAPS and what to expect at the first visit, stated plainly.
  • A calm, uncluttered design with real photography of your space, because stock images of stones and candles say nothing.
  • For studios, timetables, memberships and class packs that sell online; for brands, a store that matches the site.

Healing and wellness websites we have designed

Enable Health

Thrive worked with Enable Health Co to develop a distinctive logo and a modern website that reflects their holistic approach to supporting young people's mental health and wellbeing. The project…

Sway Pilates

Thrive partnered with SWAY Pilates to create a complete brand identity and website experience for a boutique Pilates studio on the Gold Coast. The project centred on redefining the brand…

Bobi

bobi, a tactile and responsive aid, was invented by psychologist Damien Thomas, who observed many of his clients struggling to develop and keep good breathing habits. Damien approached Thrive Digital…

Greenhouse Health Hub

Greenhouse Health Hub is an evidence based, client centred mobile occupational therapy and youth mental health service. The team approached Thrive to create a branding guide and website that was…

The Care Box Co.

The Care Box Co is an online store that sells nifty specialised gift bundles that can be enjoyed by everyone. Checkout the impressive opening scrolling animation that worked great with…

TransformUs

TransformUs is a health and wellness business that offers a range of services that help people achieve their goals, based on their own personal needs. Some of the services they…

Holistic Acupuncture

Experts in IVF support, fertility & pregnancy acupuncture, Holistic Acupuncture Gold Coast came to us needing new branding & Logo as well as a full redesign of their website. The…

Healthy Bodies Chiropractic

A Burleigh based Chiropractic team are about more than just the spine. They address the body as a whole. They do so by utilising Chiropractic, Kinesiology, Nutrition, Customised Exercise Programs and many…

The Soulful Psych

A clinical psychologist aims to help people learn skills that promote resilience and enhance emotional wellbeing and personal growth. Dr. Danielle Riley works with patients to tailor a personalised treatment…

TriBreath

Endorsed by Pat Cash, TriBreath improves your mobility & strength by using your breath and your body in a particular way when you’re walking. Catering for a predominantly older female…

What a wellness website needs

Calm first

The visitor is often stressed or in pain. Short sentences, a quiet layout, real photography of your rooms and your people, and an obvious next step do more than any amount of wellness language.

The client’s problem, named

People search for what hurts or what they want: “back pain chiropractor Burleigh”, “anxiety psychologist Gold Coast”, “fertility acupuncture”. A page per service or condition, named the way people search, opens with the situation and what happens at the first session.

Booking without a phone call

Many wellness clients will not ring. Online booking from your practice software, embedded on every service page, with a confirmation and reminder sent automatically, is what turns a late-night search into an appointment.

Within the health rules

Chiropractors, physios, psychologists and Chinese medicine practitioners are AHPRA-registered, so clinical testimonials and misleading claims are off limits. Unregistered modalities still answer to consumer law and the TGA on therapeutic claims. We build with the rules in mind.

The practitioner, not the practice

Clients choose a person. Profiles with real photography, qualifications, registrations, special interests and a sentence in their own voice are usually the most-read pages on a wellness site.

Studios and products handled properly

Timetables, memberships and class packs that sell online for studios; a store that matches the site for wellness brands. Built on the platforms that do it best rather than bolted on.

Sway Pilates website design, screen 3 of 8

Practitioners, clinics, studios and wellness brands

A sole practitioner needs a warm, simple site: what you do, who you are, what it costs, book now. A multi-practitioner clinic needs a page per service and per practitioner, online booking across all of them and a structure that sends each client to the right person. A Pilates or yoga studio needs a timetable, memberships and class packs that sell online, with the studio’s personality intact.

A wellness brand selling products needs an online store that feels as considered as the product. We have built all of these, and the first thing we do on any wellness project is work out what a new client needs to feel before they book.

Wellness websites across the Gold Coast, Brisbane and Australia

Thrive is based in Burleigh Heads on the Gold Coast and has designed websites for wellness businesses locally, in Brisbane and nationally. Work includes Sway Pilates, a boutique Gold Coast studio; Healthy Bodies Chiropractic in Burleigh; Holistic Acupuncture, fertility and pregnancy acupuncture; Greenhouse Health Hub, a mobile occupational therapy and youth mental health service; Enable Health Co; TransformUs; and wellness products TriBreath and bobi.

Projects run by video call and a shared project board, so a clinic in Melbourne gets the same process as one in Burleigh. We also have dedicated pages for healthcare and medical practices, beauty businesses and sport and fitness brands.

Healthy Bodies Chiropractic website design, screen 1 of 6

Marketing for wellness practitioners

A website only works if clients find it. The same team that builds wellness websites runs SEO for the condition-and-suburb searches clients make, Google Ads for the services you want more of, Facebook and Instagram ads for studios and brands, and the digital marketing strategy that ties it together, all within the health advertising rules.

Got questions?

Health & Wellness Website Design FAQs

How much does a wellness website cost?


It depends on the number of services and practitioners, whether you need booking, timetable or store integrations, and how much of the content we write. Every project starts with a written scope and a fixed quote, so you know the price before we begin. A sole practitioner and a multi-site studio are very different projects.

How long does it take?


Most wellness websites take four to eight weeks from the first meeting to launch. Photography and practitioner profiles are the usual hold-ups, so we help you plan them early and build in stages you can review as we go.

Can the website connect to our booking software?


Yes. We embed or link booking from Cliniko, Halaxy, Nookal, Power Diary, HotDoc, Mindbody, Momence and most other platforms, so appointments or class bookings land in your diary and reminders go out automatically.

What are the advertising rules for wellness practitioners?


If you are AHPRA-registered, such as a chiropractor, physiotherapist, psychologist or Chinese medicine practitioner, your website is advertising under the National Law: no testimonials about clinical care, no misleading claims and nothing that creates an unreasonable expectation of benefit. Unregistered modalities are not under AHPRA but still answer to Australian Consumer Law and, for therapeutic claims, the TGA. We write and structure the site with those rules in mind.

Can we show client testimonials?


Not about clinical care if you are AHPRA-registered. For unregistered modalities, studios and products, genuine testimonials are fine provided they are not misleading. We usually recommend letting Google reviews live on Google and keeping the site focused on your people and services.

Do you build websites for Pilates and yoga studios?


Yes. Sway Pilates is a recent example. Studio sites need a timetable, memberships, class packs and intro offers that sell online through your studio software, with the studio’s personality intact.

Can we sell wellness products online?


Yes. We build stores on WooCommerce or Shopify that match the rest of the site, with subscriptions where they suit the product. TriBreath and The Care Box Co. are examples.

Do you work with practitioners outside the Gold Coast?


Yes. We build wellness websites for clinics and studios across Brisbane, Sydney, Melbourne and regional Australia. Projects run by video call and a shared project board, so distance makes no difference to the result.

Do wellness websites need SEO?


Yes. Clients search for a condition or service and a suburb, and the practitioner that appears gets the booking. We structure the site with a page per service and condition so it can rank for those searches, and our SEO team can keep building on that after launch.

Who looks after the website once it is live?


We do, if you want us to. Our hosting and support plans cover the server, security updates, daily backups and help with changes, and we train you so updating services, practitioners and prices is something you can do yourselves.

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