Australian Premium Macadamias is a grower-owned processor and exporter in Bundaberg, taking macadamias from Central Queensland orchards to retailers and wholesale buyers. The team approached Thrive to redesign the website, so the brand, the range and the path to enquire would feel clear and current.
Visit WebsiteThe redesign puts the nut and the region first. Large photography, a clean layout and a simple path through the story, the process and the range make it easy to see how the macadamias are grown, processed and packed. The site is fully responsive, whether a buyer is reviewing kernel styles on a desktop or a customer is browsing the retail range on a phone.
An interactive section brings the colourful shapes from the brand into the homepage, adding movement and a playful moment to the grower story.
Set alongside orchard photography and the company’s introduction, it gives the site a distinctive character while keeping the story easy to read.
The product catalogue brings retail packs, bulk macadamia kernel and nut-in-shell options together in one place. Clear categories, product photography and individual product pages help customers explore the range, with an enquiry option for discussing pricing and supply.
The mobile menu pairs large, easy-to-tap links with expandable sections and built-in search. Visitors can move through the company story, products and process, with contact and wholesale enquiries close at hand. The warm colours and typography carry through to product pages and enquiry forms for a consistent experience on smaller screens.
A dedicated wholesale form collects contact and company details, business sector, product interest and a message. Buyers can outline their requirements before speaking with the team, giving Australian Premium Macadamias useful context for the conversation.
Alongside the general contact form and product enquiry options, it creates clear paths for different customers to ask about the range and supply.
