From a small team to the Gold Coasts’s leading women’s hospital.
How Thrive turned 10 years of growth into one clear story
Grace Private engaged Thrive to develop and deliver the creative direction, campaign messaging, photography, video content and event creative for its 10-year milestone campaign.
The project was about more than marking an anniversary. Over the decade, Grace had grown from its founding vision into a broader multidisciplinary women’s health team, with a service offering that now supports women across many different ages, stages and health needs.
The client wanted the campaign to show that growth clearly. It needed to reflect the scale of the team, the breadth of services now available, and Grace’s role in supporting women through different chapters of life.
This became the foundation for the creative direction: a warm, high-end and human campaign that celebrated 10 years of Grace, positioned the brand for the future, and created a set of assets that could support marketing beyond the event itself.
