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71 West Burleigh Road,
Burleigh Heads, Gold Coast,
Queensland 4220
HillView Aged Care
HillView Care, a progressive aged care provider, engaged Thrive Digital for a comprehensive end-to-end project encompassing Branding, Design, Development, and Marketing. Faced with a dated brand and uninspiring website, HillView sought a transformative solution. We revitalised their brand, designed and developed a stylish, modern website, and took charge of their marketing efforts. This included copywriting, SEO, PPC, and social media marketing. The success of this project is evident in HillView's continued partnership with us, highlighting our capability to deliver holistic and impactful digital solutions.
Visit Website
"“We've had such a great experience working with Thrive, the whole team has been really great to deal with. Our enquiries have gone through the roof - we've actually had to scale back the ads!!” "
Content Marketing
Thrive delivered regular monthly articles based on key pillars and targeted key phrases for HillView Care’s team. Our SEO team worked with HillView Care to define the best approach from both a business and SEO perspective, determining the key content pillars to focus on.
Our writers then created engaging content which was vetted by the team at HillView Care before publishing. This process ensured a consistent stream of factually accurate content, which HillView Care could share through social media, EDM, partner channels, and paid channels.
Social Media Marketing
We then leveraged Facebook’s advanced targeting to engage HillView Care’s audience throughout their customer journey.
We initiated an awareness campaign with article-based ads to expand HillView Care’s audience and boost brand visibility. Interested users were then re-targeted across Facebook, Instagram, and the Audience Network to build trust.
At the final stage, we used lead generation ads to convert warm leads at the lowest cost per lead.
Search Engine Optimisation
Paid Search
Thrive developed a targeted search campaign to deliver immediate results for search queries related to HillView Care’s services. We utilised a combination of branded and generic keywords, crafting keyword-rich ad copy to improve click-through rates and drive conversions. The campaign focused on both brand-based and location/service-specific searches, ensuring that HillView Care’s offerings were prominently featured for relevant queries.