Reframing Autism is a leading Australian organisation dedicated to changing how society understands and values autism. They provide resources, guidance, and support for autistic individuals, families, educators, and allies, fostering a more inclusive and informed community. The team approached Thrive Digital to design a new website and refresh their branding, aiming to create a platform that reflects their mission, communicates their values clearly, and provides an accessible, engaging experience for all users.
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We created the brand identity and logo for this project, establishing a clear, friendly foundation that carries through every part of the website.
The website utilizes authentic, lifestyle-focused imagery to celebrate joy and community, highlighting human-centered moments that create a welcoming and uplifting experience. This is complemented by a clean rounded sans-serif typeface designed for maximum readability.
The website utilizes bright, cheerful colours to create a positive and welcoming atmosphere. These vibrant hues are balanced against light backgrounds, allowing content to stand out while maintaining clarity. We extended this palette into a suite of custom, illustrative icons, adding personality and reinforcing the site’s friendly, approachable visual identity.
The Reframing Autism website was designed to be highly functional, intuitive, and easy to navigate, putting user experience at the forefront. Advanced functionality allows visitors to quickly access tailored resources, explore educational content, and engage with the community seamlessly. Thoughtful navigation, clear menus, and interactive elements ensure that users can find what they need efficiently, creating a smooth and enjoyable experience across all devices.
